Witanalytica

Witanalytica - A Data Analytics Services Company

What we stand for

Cristian-Florin Ionescu and Anastasia Staniloiu standing back-to-back in professional attire against a yellow background

We envision a future where every business, regardless of size, leverages the power of data analytics for profound customer and operational understanding.

Our mission is to bridge the gap between business strategy and data complexity by transforming data into strategic assets and products that drive operational excellence and competitive advantage.

Our approach is rooted in understanding your unique business needs. We don’t just provide data solutions; we ensure they support the execution of your strategy.

Our process prioritizes understanding your pain points and strategically deploying analytics where it can make the most significant impact.

Meet the founders

Cristian Ionescu Co-Founder and CEO

Having worked in the Automotive, Telecommunications, Media and Advertising industries and having been part of a Management Trainee Program with Honeywell, I have noticed first hand the need for automating and supporting key business processes with data analytics.

Also, having spent time on the bustling shop floors and board rooms of both startup and mature companies enabled me to understand that data analytics is a common need across many of today’s and tomorrow’s companies.

In my role, I am primarily focused on showing and demonstrating the advantages of data analytics adoption.

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Anastasia Staniloiu Co-Founder and COO

The time I’ve spent working as a Microsoft SQL Server Technical Engineer and as a Data & AI Partner Technical Consultant has taught me that no matter how much hype has been created around the digitalization and Industry 4.0 movements, the reality is that many companies are still going through a complex and challenging transition process from legacy cloud systems.

By combining my Azure and BI expertise with the experience of having created a data analytics department for Cegeka Romania, my role is to handle the day to day operations at Witanaytica, ensuring that the services and solutions we deliver have a tangible, immediate and beneficial impact on the lives of our customers.

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Cristian-Florin Ionescu – Co-Founder and CEO at Witanalytica
Cristian Ionescu
Co-Founder and CEO

Having worked in the Automotive, Telecommunications, Media and Advertising industries and having been part of a Management Trainee Program with Honeywell, I have noticed first hand the need for automating and supporting key business processes with data analytics.

Also, having spent time on the bustling shop floors and board rooms of both startup and mature companies enabled me to understand that data analytics is a common need across many of today's and tomorrow's companies.

In my role, I am primarily focused on showing and demonstrating the advantages of data analytics adoption.

A confident male professional with a friendly demeanor, arms crossed, standing against a dark background.
Cristian-Florin Ionescu – Co-Founder and CEO at Witanalytica
Anastasia Staniloiu
Co-Founder and COO

The time I've spent working as a Microsoft SQL Server Technical Engineer and as a Data & AI Partner Technical Consultant has taught me that no matter how much hype has been created around the digitalization and Industry 4.0 movements, the reality is that many companies are still going through a complex and challenging transition process from legacy cloud systems.

By combining my Azure and BI expertise with the experience of having created a data analytics department for Cegeka Romania, my role is to handle the day to day operations at Witanaytica, ensuring that the services and solutions we deliver have a tangible, immediate and beneficial impact on the lives of our customers.

A professional woman with a warm smile, standing confidently in business attire against a yellow background.
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Meet the team

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Rareș Lițescu

Technical Team Lead

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Paul Buciuman

Data Engineer

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Lucia Țiplea

Sr. BI Specialist

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Why we founded the company

Cristian-Florin Ionescu – Co-Founder and CEO at Witanalytica

Throughout our careers, we’ve witnessed countless protracted data warehouse and datalake projects. We identified a core issue: data analytics wasn’t seen as a pillar supporting company strategy.

So, we founded a data analytics services company focusing on clients’ strategies and objectives before delving into technologies and data analytics solutions. When a company’s strategic and operational plan, especially for enterprises, is the main input, projects and priorities remain stable, offering predictability to the business, stakeholders, and implementation teams, and allowing outcome anticipation.

We also aim to be a partner for tech startups. We’ve seen too many startups with inadequate Business Intelligence and data visualization understanding waste resources on web apps for essential reporting.

Cristian-Florin Ionescu – Co-Founder and CEO at Witanalytica

Additionally, the digital domain is hot, but we’ve firsthand seen digital marketing agencies and marketers overwhelmed by rapid tech advances; we want to be their reliable partner for advanced use cases that involve data warehousing and data science.

Moreover, tech providers have hyped digitalization without clear functional application. We plan to regularly publish case studies to demonstrate how data analytics aids different company departments.

Witanalytica strives to be a trusted partner for ongoing digitalization efforts or starting from scratch, also offering fractional analytics department services for smaller companies not ready to internalize.

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Witanalytica in numbers

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Founded in 2019

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70%

YoY Growth Since Founding

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6

Employees and Collaborators

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+15

Satisfied Customers

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+1.5 years

Average Customer Tenure

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+8

Industries

Whom we serve

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Startups

Pioneering tomorrow’s success, we deliver fractional data analytics services. We lay the groundwork for an analytics-friendly infrastructure and contribute with BI literacy, steering startups away from premature full-stack dashboard development.

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Small to Midsize Companies

For those at the critical juncture beyond spreadsheets, we craft a robust reporting infrastructure. Our strategic interventions unify disparate data into one warehouse, providing a singular truth source to dismantle isolated business silos.

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Enterprises

We engage in precision-targeted analytics projects, offering comprehensive audits and oversight to ensure excellence and integrity in your extensive vendor network.

Customers

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What our customers say

“Witanalytica has been instrumental in implementing our organization’s Business Intelligence dashboards. The team is incredibly knowledgeable, patient, and knows how to take abstract concepts and turn them into actionable analytics. With their help, we’ve been able to provide our sales and leadership teams with reporting dashboards that drive revenue growth, nurture strategic planning, and prevent customer churn.”
Sarah Miller
Sarah MillerVP of Operations, Madrivo
“I worked with the Witanalytica team to create the company’s first consolidated BI dashboards. Their feedback and insight on the data organization and creating our BI reports with data and BI best practices was invaluable and created a much more insightful and robust result. The end result is we now have much more actionable insights with which to grow the business. They have, and continue to be, a great partner!”
Sam Funk
Sam FunkPresident & CFO, Bengen
"Witanalytica's expertise in big data engineering and visualization complements our digital media audit and customer analytics services. Collaborating with them allows us to deliver end-to-end analytics solutions and services, without the risks and investments associated with building these capabilities in-house"
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Silviu TomaSenior Partner, Microanalytics
“I worked with the team to develop dashboards and an RFM analysis so ZeroBounce can better find and target lapsed accounts. We work with lots of customers so keeping track of each one is very difficult. This RFM report was a life and time saver as it allowed us to get the customer back on the platform and reduce our churn.”
Brian Minick
Brian MinickCOO, ZeroBounce
"Working with Witanalytica has transformed our approach to reporting. Their expertise in PowerBI enabled us to go beyond the limited capabilities of Excel, allowing us to provide our clients with dynamic and visually captivating PowerBI dashboards. This capability has facilitated rapid testing, iteration, and the collection of customer feedback to improve our platform. Their support has also freed our programmers to focus on enhancing products, adding new features, and fixing bugs, thereby driving the evolution of our platform."
Alin Roșca
Alin RoșcaStartup Founder, RepsMate
Witanalytica helped us transition from Excel to a dynamic dashboard, allowing us to view all the relevant data and the KPIs that we track as a business. Instead of having our developers code an interface for weeks, we can now instantly accomplish this process through an interface, eliminating the need for manual coding.
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Radu AlbastroiuStartup Founder, masinilacheie.ro
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Why us?

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How does it work?

1. Book a meeting

2. Discovery meeting:
Detailed discussion to understand your business strategy and objectives and then explain how that translates into data products and how we can best serve you.

3. Custom proposal:
We craft a tailored written proposal outlining our intended approach, services, and the estimated impact on your business.

4. Final revision and signing the contract:
This phase includes room for feedback and revisions to ensure the final proposal meets your expectations before signing the contract.

1. Onboarding and data integration:
Setting up the necessary infrastructure for data ingestion, processing and reporting.

2. Custom solution implementation:
We implement the custom data analytics solution – this could include setting up the infrastructure, integrations and the dashboards that we have agreed.

3. Training and capacity building:
Our team provides comprehensive training to ensure your staff can effectively use and understand the new systems and tools.

4. Continuous support and optimization:
Ongoing support, performance monitoring, and continuous optimization of the data analytics solutions to ensure they adapt and scale with your business needs.

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