Analytics Strategic Consulting

Navigate the complexities of advanced analytics with strategic guidance that aligns directly with your business objectives, ensuring impactful integration and measurable success.

Make data analytics the backbone that aligns everyone in your organization, from top-level executives to operational teams, ensuring all are working towards the same goals and solving the same problems.

Reinventing Data analytics adoption

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The Challenge of Premature ML and AI Deployment

Many organizations rush into advanced analytics like machine learning and artificial intelligence, aiming for a competitive edge. However, without a foundational strategy in data collection, storage, and reporting, this approach risks inefficiency and unexpected costs.

Learn More »
Business analysis strategic meeting, evaluating workflow improvements with a glass wall covered in sticky notes.

Our Strategic Data Analytics Adoption Process

Witanalytica focuses on understanding your unique challenges and strategically deploying analytics to create the most significant impact. Our approach, based on deep expertise, ensures your analytics initiatives are perfectly aligned with your long-term business goals, maximizing their effectiveness.


Learn More »
Diverse group of business professionals discussing digital and printed charts at a table.

The Challenge of Premature ML and AI Deployment

Many organizations rush into advanced analytics like machine learning and artificial intelligence, aiming for a competitive edge. However, without a foundational strategy in data collection, storage, and reporting, this approach risks inefficiency and unexpected costs.

Business analysis strategic meeting, evaluating workflow improvements with a glass wall covered in sticky notes.

Our Strategic Data Analytics Adoption Process

Witanalytica focuses on understanding your unique challenges and strategically deploying analytics to create the most significant impact. Our approach, based on deep expertise, ensures your analytics initiatives are perfectly aligned with your long-term business goals, maximizing their effectiveness.


Maximizing Business Impact with Strategic Analytics

Our process begins by syncing your analytics projects with your key business goals.

We engage deeply with every stakeholder in your organization, ensuring the benefits of automation and analytics are comprehensively realized.

We then construct an analytics framework that addresses multiple business challenges simultaneously, emphasizing efficient resource use and optimal ROI.

Starting with the end goal in mind, we develop and implement solutions that achieve significant efficiency improvements and enhance your investment returns.

What Our Customers Say

Your goals, our expertise

We start from your strategic objectives and work our way back to solutions and technologies, not the other way round

Our Strategic Approach to Analytics Deployment

Identifying Key Initiatives

We help you identify the critical initiatives and processes that require support through advanced analytics.

Data Collection, Storage and Reporting

We establish robust systems tailored to your identified KPIs, focusing on consolidating relevant data sources, enhancing data quality, and implementing effective governance policies.

Diagnosing Reports

By analyzing reports, we pinpoint top challenges preventing your organization from reaching its goals. This in-depth analysis directs our focus to areas where we can have the most substantial impact.

Advanced Analytics Deployment

With a solid foundation and a comprehensive understanding in place, we deploy advanced analytics solutions to tackle the root causes of performance gaps directly.

When Do You Need Our Analytics Strategic Consulting Services

When you want to adopt data analytics but don’t know where to start from.

You’re looking for solutions that deliver quick, effective results and also grow and adapt with your company’s evolving needs.

Analytics Strategic Consulting by industries

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Retail Analytics Services

Product Pairing Based on Online Behavior

Inventory and Product Placement Based on Online Trends

Customized In-Store Promotions and Discounts

Optimized Store Layout

Digital-Physical Hybrid Events

Localized Store Offerings

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E-commerce Analytics Services

Data Driven Customer Automation

Dynamic pricing strategies

Custom Recommender Systems

Supply Chain Optimization based on online trends

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Manufacturing Analytics Services

Overall equipment effectiveness reporting and analysis

Scrap analysis and reduction

Data Analysis driven root cause analysis

Data Analytics for the DMAIC process

Inventory optimization

Predictive maintenance

Resource optimization

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Digital Marketing and Advertising Analytics Services

Unified GCP data warehouses that consolidate and aggregate paid media stats from multiple platforms and accounts for transparent paid media performance monitoring and improvement

Read a related case study >>

Assistance in building cross-channel digital marketing reporting for agencies lacking in-house engineering capabilities.

Transition from Google Analytics to advanced BI tools like Tableau and PowerBI for interactive, customizable dashboards and reports.

  • Machine learning algorithms predict future user behavior and potential churn.
  • Integration of predictive models into BI tools for real-time insights.
  • Creation of dynamic recommendation systems for e-commerce based on Google Analytics data.
  • Integration of external data (CRM, ERP) with website analytics for a 360-degree customer interaction view.
  • Analysis of the full customer lifecycle, from initial contact to post-sale.

Exporting Google Analytics data to a BigQuery data warehouse to circumvent GA4 data retention policies.

  • Behavioral modeling with custom visitor segmentation for detailed marketing strategies.
  • Detailed analysis of customer journeys to identify key purchasing influences.
  • Real-time personalization and dynamic pricing strategies based on data warehousing.

Creation of intricate funnels to precisely identify and optimize for user drop-off points.

 

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Travel and Tourism Analytics Services

Tailor travel recommendations and experiences based on customer data analytics

Employ predictive analytics for accurate forecasting in room bookings and car rentals, optimizing pricing and availability for increased revenue.

Analyze rental patterns to streamline fleet distribution and maintenance, ensuring availability while reducing overhead costs.

Read case study >>

Leverage data insights to improve operational processes across travel agencies, booking platforms, and hotels for superior service delivery.

Utilize advanced data analytics to gain a deep understanding of customer preferences, enabling targeted marketing and service personalization.

Apply analytics to online booking systems to provide dynamic, customized user experiences that drive higher conversion rates.

Implement data-driven marketing automation for hotels and travel agencies to deliver personalized customer journeys and enhance guest loyalty.

Read case study >>

Creation of intricate funnels to precisely identify and optimize for user drop-off points.

See example >>

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Healthcare Analytics Services

Use data analytics to identify common health concerns from online trends, and communicate empathetically and clearly through digital platforms.

Create intuitive guides and resources for conditions like diabetes, using data analytics to map out patient-friendly user journeys and improve accessibility to information.

Streamline healthcare service navigation with pre-filtered options and curate care packages tailored to specific patient personnas and health goals.

Use Large Language Models (LLMs) for digital assistance, providing personalized responses and translating patient queries into actionable healthcare pathways.

Leveraging data analytics for social media outreach to raise awareness and prompt engagement in preventive care practices, such as regular check-ups and screenings.

Analysis of patient data to identify at-risk groups and offer targeted preventive care, thus fostering patient trust and expanding the clinic’s role as a comprehensive care provider.

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Logistics and Transportation Analytics Services

Optimizing inventory levels to align with predicted demand patterns.

Enhancing route optimization by considering real-time data like traffic and weather.

Streamlining warehouse operations by analyzing product placement and handling.

Analyzing supplier performance to maintain a reliable supply chain.

Employing risk management to identify potential disruptions and create contingency plans.

Why Hire Witanalytica As Your Analytics Strategic Consulting Company

Our Pricing Models

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Time and Material

Suited for projects where the scope may vary, this pay-as-you-go option offers the flexibility to adjust requirements as your project evolves. We’ll work with you to estimate the effort involved and ensure transparency and fairness in billing.

Icon illustrating a piggy bank and calendar, signifying the retainer fee model for consistent analytics support.

Retainer Fee

If you have ongoing analytics needs, our retainer service ensures dedicated support for a set number of hours each month. It’s a great way to secure our team’s availability without the commitment of a full-time hire.

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Dedicated Resources

For businesses that anticipate a consistent, high-volume workload, we offer the option of dedicated resources. This model provides you with a team or individual fully focused on your data analytics needs for a sustained period, offering stability and deep integration with your operations.

Methodologies and Frameworks

  • Objective Alignment

    Consulting STRAP (Strategic Plan) and AOP (Annual Operating Plan) to identify key initiatives requiring data analytics support

  • Problem Definition

    DMAIC, Root Cause Analysis, FMEA, Business Analysis Techniques (Interviews, Process Attachment, Observation, Job Shadowing), KPIs Definition

  • Lean Six Sigma

    Green Belt Certified, Lean Six Sigma Principles, Automation of Tasks, Continuous Improvement (Kaizen)

  • Business Analysis

    Problem Isolation, Problem Definition, Stakeholder Engagement, Requirements Gathering, Process Mapping

  • Project Implementation

    Detailed Planning, Resource Allocation, Time Management, Risk Management, Continuous Improvement

  • Data Collection and Analysis

    Data Gathering, Data Cleaning, Statistical Analysis, Data Visualization, Predictive Analytics

  • Process Mapping

    Process Mapping, Process Optimization, Waste Reduction, Continuous Improvement, Value Stream Mapping

  • Automation

    Automation Strategies, Workflow Automation, RPA (Robotic Process Automation), AI Integration

Frequently Asked Questions (FAQs)

What is Analytics Strategic Consulting?

Analytics Strategic Consulting is a service that helps organizations adopt data analytics strategically, ensuring alignment with business objectives and achieving measurable success.

When should I consider Analytics Strategic Consulting services?

When you want to adopt data analytics but don’t know where to start, or need solutions that deliver quick, effective results while growing and adapting to your company’s evolving needs.

What is your approach to aligning analytics with business objectives?

We start by consulting your Strategic Plan (STRAP) and Annual Operating Plan (AOP) to identify key initiatives that need data analytics support.

We firstly consult with key stakeholders within your organization to capture their needs.

We then design a robust analytics infrastructure that addresses multiple business challenges concurrently, ensuring it will serve as the backbone of your organization by offering both high level and granular views to the strategic, tactical and operations levels in your company.  

We use DMAIC, Root Cause Analysis, and FMEA, along with business analysis techniques like interviewing, process attachment, observation, and job shadowing.

We apply Lean Six Sigma principles to improve efficiency, automate tasks, and ensure quality throughout the analytics adoption process.

The first step is to identify key initiatives and processes that require support through advanced analytics.

In your multi-annual and annual objectives, we will find key initiatives that will be solved by changing a fixed cost into a variable one. Insourcing or outsourcing a service. These to not require data analytics.

But there will be others that will need heavy data analytics support such as  reducing the working capital. For a problem like this we will design an automated system that launches paid media campaigns for low moving inventory and inventory that risks obsolescence. 

Our process for designing an analytics infrastructure is thorough and tailored to ensure it aligns perfectly with your business objectives and scales with your needs. Here’s a detailed overview of our approach:

1. Analyze Objectives and Requirements

We begin by analyzing your strategic objectives and the specific problems your analytics architecture needs to solve. This involves:

  • Consulting STRAP and AOP Plans: Understanding your Strategic Plan (STRAP) and Annual Operating Plan (AOP) to identify key initiatives that require data analytics support.
  • Stakeholder Engagement: Engaging with key stakeholders to gather insights and requirements, ensuring that the analytics infrastructure aligns with your business goals and priorities.

2. Evaluate Existing Technologies

Next, we assess the technologies you currently use. This evaluation helps us:

  • Leverage Existing Investments: Make use of your existing technology stack to avoid unnecessary costs and disruptions.
  • Integration: Ensure that the new analytics infrastructure can seamlessly integrate with your existing systems.

3. Scalability and Growth Considerations

To future-proof your analytics infrastructure, we:

  • Growth Rate Analysis: Calculate the rate of growth for data storage and usage to anticipate future needs.
  • Scalable Technologies: Choose technologies that scale efficiently, with variable costs that adjust as your usage increases or decreases.
  • Cost Management: Ensure that the selected technologies offer cost-effective scalability options to manage expenses as you grow.

4. Data Warehouse Design

Designing a robust data warehouse is crucial for effective analytics. Our approach includes:

  • Critical Data Identification: Identifying and prioritizing the critical data needed for key business processes.
  • Granularity: Designing the data warehouse to hold different granularity views of the same data, enabling comprehensive reporting from the executive team to the operational team.
  • Metric Consideration: Paying special attention to additive and non-additive metrics to ensure accurate and meaningful analytics.

For example, in a supply chain context:

  • Executive Reporting: A VP may need to see aggregated backorders across all business lines.
  • Operational Reporting: A supply chain data analyst will require detailed, day-by-day views of backorders to manage supplier relationships effectively.

By coupling these views, we ensure that company objectives cascade from top-level executives to warehouse operators, all measured with consistent KPIs.

This alignment ensures everyone in the organization is working towards the same goals.

5. Implementation and Continuous Improvement

Once the design is complete, we move on to:

  • Implementation: Deploying the infrastructure with careful attention to detail to ensure it meets all design specifications and business requirements.
  • Monitoring and Optimization: Continuously monitoring the performance of the analytics infrastructure and making adjustments as needed to optimize efficiency and effectiveness.

We analyze reports to diagnose top challenges and understand the root causes of performance gaps, focusing on the most impactful areas.

We deploy techniques such as predictive analytics, machine learning, and AI to address root causes of performance gaps and drive strategic growth.

By aligning analytics projects with business objectives, engaging stakeholders, and designing solutions that yield significant efficiency gains and ROI.

We use process mapping, optimization, waste reduction, and continuous improvement methodologies (Kaizen) to enhance business processes.

At Witanalytica, we prioritize automating decision-making processes to enhance efficiency and accuracy. After carefully mapping, understanding, and improving the decision-making rules, we automate them because algorithms and machines consistently outperform humans in finding optimum solutions and solving complex problems. Here are several examples of how we incorporate automation in various scenarios:

  1. Recommender Systems:

Example: We develop and deploy advanced recommender systems that suggest products to customers based on their browsing history, purchase patterns, and preferences. This personalized approach increases customer engagement and boosts sales.

Benefit: Automating product recommendations helps increase average order value and improves customer satisfaction by providing tailored shopping experiences.

2. Campaign Management:

Example: We use data analytics to determine the most effective marketing campaigns to launch. By analyzing customer data and past campaign performance, we automate the selection and timing of marketing emails, social media ads, and promotions.

Benefit: This automation ensures that marketing efforts are timely and targeted, maximizing ROI and customer reach.

3. Route Planning:

Example: We implement automated route planning systems that optimize delivery routes based on factors such as traffic conditions, delivery windows, and fuel efficiency. These systems use real-time data to adjust routes dynamically.

Benefit: Automated route planning reduces delivery times, lowers fuel costs, and improves overall logistics efficiency.

4. Inventory Management:

Example: We automate inventory management by integrating predictive analytics to forecast demand and adjust inventory levels accordingly. This includes automating reordering processes and stock level adjustments based on sales trends and seasonality.

Benefit: This ensures optimal inventory levels, reducing the risk of overstocking or stockouts, and improving supply chain efficiency.

5. Fleet Management:

Example: We deploy automated fleet management systems that monitor vehicle performance, maintenance schedules, and driver behavior. These systems use data analytics to predict maintenance needs and optimize fleet utilization.

Benefit: Automating fleet management reduces downtime, extends vehicle life, and enhances operational efficiency.

6. Production Planning:

Example: We implement automated production planning systems that schedule and adjust production processes based on real-time demand, supply chain status, and resource availability.

Benefit: This leads to more efficient production cycles, reduced waste, and better alignment with market demand.

7. Dynamic Pricing:

Example: We implement dynamic pricing algorithms that adjust prices based on market demand, competition, and inventory levels. These algorithms can be applied to shipping rates, product pricing, and service fees.

Benefit: Automated dynamic pricing maximizes revenue by capturing the highest possible price customers are willing to pay while remaining competitive.

8. Predictive Maintenance:

Example: We utilize predictive maintenance systems that use machine learning algorithms to analyze equipment data and predict failures before they occur.

Benefit: Automating maintenance schedules based on predictive analytics reduces downtime, lowers maintenance costs, and prevents unexpected equipment failures.

By incorporating automation into these areas, we help our clients achieve higher efficiency, lower operational costs, and enhanced decision-making capabilities. Our automated solutions are designed to adapt and scale with the evolving needs of the business, ensuring long-term success and competitiveness.

We actively engage stakeholders through interviews, workshops, and continuous communication to ensure their needs and insights are incorporated.

At Witanalytica, we serve any industry that generates and utilizes data, especially those that are looking to move beyond the limitations of Excel. Our analytics consulting services are designed to be versatile and adaptable, meeting the needs of a wide range of sectors. Here are some examples of how our solutions can be applied across different industries:

E-commerce, Retail, Affiliate Marketing, and Advertising

Recommender Systems:

  • E-commerce: Suggest products to customers based on their browsing history and purchase patterns to increase sales and customer satisfaction.
  • Retail: Personalize in-store promotions and online recommendations to drive higher engagement and loyalty.
  • Affiliate Marketing: Optimize offer placements and recommendations to increase conversions and maximize affiliate commissions.
  • Advertising: Tailor ad content and placement based on user behavior and preferences to improve ad performance and ROI.

Supply Chain, Logistics, and Transportation

Operations Research Algorithms:

  • Balancing Consignment Stocks: Use algorithms to optimize inventory levels across various locations, ensuring products are where they are needed most.
  • Route Optimization: Apply the same algorithms to plan efficient delivery routes, reducing travel time and fuel costs.
  • Production Planning: Schedule and adjust production processes based on real-time demand and resource availability, ensuring efficient use of resources and timely product delivery.

Healthcare, Finance, and Manufacturing

Database and Warehouse Design:

  • Our approach to database and data warehouse design is industry-agnostic. We focus on:
    • Critical Data Identification: Ensuring all necessary data is captured and easily accessible.
    • Data Quality: Implementing robust data governance to maintain accuracy and reliability.
    • Scalability: Designing systems that can grow with your business, accommodating increasing data volumes and complexity.

Examples:

  • Healthcare: Creating a centralized data warehouse that integrates patient records, treatment plans, and medical research to improve patient care and operational efficiency.
  • Finance: Designing a data warehouse that consolidates financial transactions, customer profiles, and market data to support risk management and strategic decision-making.
  • Manufacturing: Developing a warehouse that tracks production metrics, inventory levels, and supply chain data to optimize manufacturing processes and reduce costs.

Cross-Industry Applications

Automation:

  • Dynamic Pricing: Implement algorithms that adjust prices based on real-time demand, competition, and inventory levels, applicable in sectors like retail, travel, and hospitality.
  • Predictive Maintenance: Use machine learning to predict equipment failures and schedule maintenance proactively, useful in industries like manufacturing, logistics, and utilities.

At Witanalytica, our analytics consulting services are tailored to unlock the full potential of data, no matter the industry. Whether you’re looking to enhance customer experiences, optimize operations, or drive strategic growth, we have the expertise to help you achieve your goals. Our solutions are designed to be scalable, ensuring they grow and adapt with your business, delivering long-term value and success.

You can start by booking a data analytics strategic consulting call with us, where we will discuss your business objectives and how we can support your analytics adoption journey.