Business Analysis Services

Understand the Challenges,
Define the Opportunities

Optimize your business with our expert-driven analysis, leveraging Lean and Six Sigma methodologies, to reduce costs and increase the overall productivity of your company

Our Business Analysis Services

Marketing Use Case

Decoding Business Challenges

Business problems are intricate puzzles that need nuanced solutions. Our expert team decodes your current situation, understands stakeholder needs, and devises solutions aligned with your business objectives and budget. We dive deep into your operations to address root causes, not just symptoms.

Business analysis strategic meeting, evaluating workflow improvements with a glass wall covered in sticky notes.

Optimizing Processes for Peak Efficiency

Inefficiency and lack of visibility can limit your business’s growth. We work closely with your team to enhance processes by pinpointing bottlenecks and areas for improvement. Our agile approach prioritizes solutions that meet your immediate needs, resulting in significant financial benefits and operational improvements.

Business analysis strategic meeting, evaluating workflow improvements with a glass wall covered in sticky notes.

Decision Making with Automation

Our business analysis services transform decision-making by integrating data analytics and machine learning. We automate decisions and provide real-time insights, freeing your team to focus on high-value activities and ensuring informed, data-driven, and timely decisions.

Sales Use Case

Holistic Training and Continued Support

Success depends on user competence and comfort. Our business analysis services include comprehensive training and support, ensuring your team effectively uses and maintains new solutions. We commit to your long-term success with regular follow-ups to ensure ongoing impact.

Sales Use Case

What Our Customers Say

Your goals, our expertise

We start from your strategic objectives and work our way back to the right mix of solutions and technologies, not the other way round


Understand Business and Reporting Needs

Our data engineering process begins with a thorough understanding of your business needs and business intelligence (BI) reporting requirements. This step involves identifying the key metrics, refresh frequency, and the specific reports needed to drive decision-making within your organization.

Identify and Access Data Sources

We then identify the right data sources and obtain access to the underlying systems. This involves collaboration with various departments to ensure all relevant data is considered, whether it's from CRM, ERP, web analytics, or other sources.

Extract, Transform, and Load (ETL)

In this step, we extract the data from the identified sources, transform it to fit the required format and structure, and load it into appropriate storage solutions such as databases, data lakes, and data warehouses. Our ETL process is designed to handle both structured and unstructured data, ensuring comprehensive data integration.

Check for Retroactive Updates

We test for retroactive data updates to ensure data integrity. This involves identifying any overlap periods and performing upserts or replacements as necessary to maintain accurate and up-to-date datasets.

Create Data Assets and Products

We focus on creating reusable data assets and products. These are designed to be utilized multiple times across various departments, maximizing their value and utility. This includes creating standardized data sets, dashboards, and other BI tools.

Develop APIs and Web Interfaces

To encourage data consumption, we develop APIs and web interfaces. These interfaces allow for easy access to the data products, whether through reports, API endpoints, files, emails, or other means. This ensures that the data is readily available to all stakeholders, enhancing operational efficiency.

Ongoing Monitoring and Maintenance

Finally, we provide ongoing monitoring and maintenance of the data infrastructure. This includes regular updates, performance optimization, and ensuring compliance with data governance standards. Our goal is to maintain a high-quality and high availability data environment that supports continuous business growth and innovation.

When Do You Need Our Business Analysis Services

If you are trying to identify growth opportunities, improve processes, or make data-driven decisions.

Our services also support financial, sales, manufacturing, logistics performance analysis, risk management, customer experience enhancement, and long-term strategic planning.

Why Hire Witanalytica As Your Business Analysis Consulting Company

Our Business Analysis Pricing Models

Icon depicting a stopwatch and documents, representing the Time and Material flexible billing option for data analytics services.

Time and Material

Suited for projects where the scope may vary, this pay-as-you-go option offers the flexibility to adjust requirements as your project evolves. We’ll work with you to estimate the effort involved and ensure transparency and fairness in billing.

Icon illustrating a piggy bank and calendar, signifying the retainer fee model for consistent analytics support.

Retainer Fee

If you have ongoing analytics needs, our retainer service ensures dedicated support for a set number of hours each month. It’s a great way to secure our team’s availability without the commitment of a full-time hire.

Icon featuring a programmer, denoting the dedicated resources model for data analytics services.

Dedicated Resources

For businesses that anticipate a consistent, high-volume workload, we offer the option of dedicated resources. This model provides you with a team or individual fully focused on your data analytics needs for a sustained period, offering stability and deep integration with your operations.

Frameworks and methodologies

  • Objective Alignment

    Consulting STRAP (Strategic Plan) and AOP (Annual Operating Plan) to identify key initiatives requiring data analytics support

  • Problem Definition

    DMAIC, Root Cause Analysis, FMEA, Business Analysis Techniques (Interviews, Process Attachment, Observation, Job Shadowing), KPIs Definition

  • Lean Six Sigma

    Green Belt Certified, Lean Six Sigma Principles, Automation of Tasks, Continuous Improvement (Kaizen)

  • Business Analysis

    Problem Isolation, Problem Definition, Stakeholder Engagement, Requirements Gathering, Process Mapping

  • Project Implementation

    Detailed Planning, Resource Allocation, Time Management, Risk Management, Continuous Improvement

  • Data Collection and Analysis

    Data Gathering, Data Cleaning, Statistical Analysis, Data Visualization, Predictive Analytics

  • Process Mapping

    Process Mapping, Process Optimization, Waste Reduction, Continuous Improvement, Value Stream Mapping

  • Automation

    Automation Strategies, Workflow Automation, RPA (Robotic Process Automation), AI Integration

Do your operations need fine tuning to leave competitors behind?

With our Business Analysis and Continuous Improvement professionals, this is no big deal! 

Frequently Asked Questions (FAQs)

What is business analysis?

Business analysis is the practice of enabling change in an organizational context by defining needs and recommending solutions that deliver value to stakeholders. It involves understanding how organizations function, gathering information, analyzing information, and evaluating options for improving business systems.

What is the role of a business analyst consultant?

A business analyst consultant acts as a bridge between the business and IT departments within a company, ensuring that business requirements are clearly understood and translated into operational capabilities. They identify and articulate needs, propose solutions, and facilitate change to improve efficiency and outcomes.

How does business analysis improve a company's bottom line?

Business analysis improves a company’s bottom line by both identifying cost-saving opportunities and enhancing revenue streams. It helps in prioritizing investments wisely, streamlining operations, and improving organizational efficiency. Effective analysis drives better business decisions, leading to reduced waste and increased profitability.

What does a business analysis consulting company do?

A business analysis consulting company provides expert services to help organizations better understand and manage their operations through data-driven insights.

They work to streamline processes, enhance system functionalities, and ensure that business strategies align with technological capabilities.

Their role is pivotal in project management, from initial assessment through the implementation of solutions that enhance productivity and profitability.

What are some common challenges businesses face when they want to perform business analysis?

Common challenges include:

  • Lack of expertise: Businesses often lack the specialized skills required to conduct effective business analysis.
  • Resistance to change: Employees and management may resist changes proposed based on business analysis due to comfort with current processes.
  • Data complexity: Organizations might struggle with the volume, velocity, and variety of data, making it hard to extract meaningful insights.
  • Resource constraints: Limited budget and manpower can restrict a company’s ability to perform thorough and continuous business analysis.
  • Alignment with business goals: Ensuring that the outcomes of business analysis align with strategic business objectives can be challenging.

A company should consider contracting data engineering services when it:

    1. Faces complex data integration challenges.
    2. Needs to build or optimize data infrastructure.
    3. Requires expertise in handling large volumes of data.
    4. Wants to automate data processing and analytics workflows.
    5. Struggles with data quality and governance.
    6. Lacks in-house expertise in advanced data technologies.
    7. Aims to enable data-driven decision-making.
    8. Plans to migrate to or leverage cloud-based data solutions.

Deciding between hiring an in-house data engineering team and outsourcing to an agency depends on several factors that align with your company’s strategic direction, budget, and long-term objectives. Here are some considerations based on the information provided:

Advantages of Outsourcing to an Agency:

  1. Diverse Expertise: Agencies typically offer a broader range of skills and expertise, which can be beneficial if your analytics needs are varied or if you require specialized knowledge.

  2. Cross-Industry Experience: Partnering with an agency gives you access to best practices and valuable insights gained from a wide array of industries, which can enrich your data engineering approach.

  3. Flexible Engagement Models: Agencies offer different collaboration models, from pay-as-you-go to dedicated resources, giving you flexibility in how you manage and budget for analytics services.

  4. Scalability: With an agency, you can quickly scale your data engineering and analytics capabilities up or down based on your current needs without the constraints of headcount and recruitment.

  5. High Availability: Agencies prioritize client support and often plan their resources to ensure uninterrupted availability, which can be crucial for ongoing and time-sensitive analytics needs.

Disadvantages of Outsourcing:

  1. Initial Onboarding: Consultants may require time to become familiar with your company and industry. However, this is often mitigated by the agency’s experience and ability to learn quickly.

  2. Internal Resistance: Employees might be hesitant to work with external consultants. It’s essential to have management buy-in and foster a collaborative environment to ensure successful integration of external expertise.

  3. Cost Considerations: While agencies might have a higher hourly cost compared to in-house salaries, they can provide value through flexibility, lack of long-term commitments, and by offering a variety of pricing models to suit different needs.

In conclusion, if you are looking for a broad range of analytics skills, need flexible and scalable support, and want to benefit from cross-industrial experience without the commitment of hiring full-time staff, outsourcing to an agency might be the right choice for you. However, if you prefer to have analytics expertise embedded within your company and are prepared to invest in hiring and training, building an in-house team could be beneficial. It’s recommended to weigh both options carefully and consider reaching out to agencies for quotes to better understand the potential costs and benefits.

Our services mainly cater to mid sized companies that have reached an inflection point where they can no longer effectively manage their operations, sales, marketing using Excel and Google Sheets. We cover the full spectrum of services such as data analytics consulting, data engineering, database administration, business intelligence and data science.

We can take care of the entire process of setting up an effective data analytics architecture from scratch or alternatively, however we can also help with targeted modular services.

For example, some of our customers have reached out to us when they needed to speed up the development and delivery of dashboards. As such, we have helped them with Business Intelligence development while they chose to keep data engineering capabilities in house.

We have also had customers contract us to build all the necessary pipelines and infrastructure to build a data warehouse from scratch.

Our data engineering services stand out due to our commitment to cost-efficiency and long-term value creation. We prioritize the use of open-source and serverless components, ensuring that we provide the most economical solutions without compromising on quality. By leveraging these technologies, we help our clients significantly reduce their operational costs.

Additionally, we focus on setting up robust data assets and products designed for future reuse. Working across various departments, we frequently encounter opportunities to productize and standardize data dictionaries, such as customer, affiliate, and product dictionaries. This approach not only enhances data consistency across the organization but also ensures that different departments are aligned, using the same accurate and up-to-date data.

Our methodology promotes sustainability and scalability, allowing businesses to maximize their data investments and drive more informed decision-making. By choosing our services, you are opting for a partner dedicated to delivering cost-effective, reusable, and high-quality data solutions.

We have worked with Affiliate Marketing, FMCG, Healthcare, Manufacturing, Transportation and Airlines, Logistics, SaaS and IT, Media and Advertising, Telecomm, Retail and Dealership companies.

Absolutely, please navigate to our Case Studies page and browse through the examples we have showcased there.

Our go to BI tools are PowerBI, Tableau and Domo but we also have experience with Looker Studio, QlikSense, MicroStrategy, Sisense, and Tibco Spotfire.

Choosing the right cloud provider depends largely on your industry and the tools you are already using. Here’s a tailored recommendation based on common industry practices:

Advertising and Digital MarketingGoogle Cloud Platform (GCP): Many advertising and digital marketing companies prefer GCP because it integrates seamlessly with Google Analytics 4 (GA4), Looker Studio, and BigQuery. If your business heavily relies on these tools, GCP provides a familiar and powerful ecosystem for your data needs.

E-commerceAmazon Web Services (AWS): AWS offers a wide array of services like Amazon Redshift for data warehousing and AWS Lambda for serverless computing. If your e-commerce platform is already utilizing tools like Amazon SageMaker for machine learning or Amazon RDS for databases, AWS would be a natural fit.

Finance and BankingMicrosoft Azure: Azure excels in providing enterprise-grade security and compliance, making it ideal for finance and banking sectors. If you are using Microsoft products like PowerBI for business intelligence or Azure SQL Database, migrating to Azure ensures seamless integration and robust data governance.

Healthcare: Microsoft Azure or AWS: Both Azure and AWS offer strong compliance with healthcare regulations (HIPAA). Azure is particularly strong if you are using Microsoft products for patient management systems, while AWS offers comprehensive healthcare-specific services and scalability.

Manufacturing and Logistics: AWS or Azure: AWS provides extensive IoT and machine learning capabilities, which are crucial for manufacturing and logistics optimization. Azure is a strong contender if your operations are deeply integrated with Microsoft products and you require advanced analytics through Azure Synapse Analytics.

Technology and SaaS: AWS or GCP: Both AWS and GCP are excellent for technology companies. AWS provides a broad range of services for building and scaling applications, while GCP is ideal if your products leverage Google’s AI and machine learning tools.

Your choice of cloud provider should align with your current toolset and industry-specific needs. Each cloud provider offers unique advantages, and the best choice will depend on your existing technology stack and the specific requirements of your business operations. If you need further personalized guidance, we’re here to help you assess your current setup and make the optimal decision for your cloud migration journey.

Our approach to data engineering development is grounded in a thorough understanding of your business’s key processes and data requirements. Here’s a detailed look at how we ensure robust and reliable data engineering solutions:

  1. Initial Consultation and Understanding Key Processes: We begin with in-depth discussions with business users and stakeholders to grasp the critical business processes that need data support. This involves understanding the key performance indicators (KPIs) and the data required to drive strategic decision-making.
  2. Requirements Gathering from BI and Business Analysts: We collaborate closely with Business Intelligence (BI) teams and business analysts to gather detailed requirements. This helps us identify the necessary data sources, ensuring our solutions align with reporting needs and business objectives.
  3. Data Source Identification and Integration: We identify and connect to the relevant data sources, which can range from databases, APIs, to third-party systems. Special attention is given to API data fetching, where we focus on versioning and maintaining historical data. This ensures that even if APIs do not store historical changes, our data capturing process retains a comprehensive history.
  4. Data Granularity and Aggregation: Our methodology involves bringing in data at the most granular level possible. We then create multiple warehouse layers to aggregate this data appropriately for various reporting frequencies—daily, weekly, and quarterly. This layered approach ensures flexibility and accuracy in reporting.
  5. ETL Development and Automation: We design and develop efficient ETL (Extract, Transform, Load) processes to handle data ingestion and transformation. Our ETL pipelines are built to ensure data is processed accurately and efficiently, ready for analysis and reporting.
  6. Quality Checks and Validation: Rigorous quality checks are performed to validate that the data aligns with the source systems and meets the predefined requirements. We ensure that our engineered data supports the necessary BI and reporting needs accurately.
  7. Logging and Monitoring: To ensure reliability, we implement comprehensive logging and monitoring processes. This proactive approach helps us detect and resolve issues before they impact the business, ensuring that ETLs run smoothly and data is always accurate.
  8. User Training and Documentation: We provide thorough documentation and training to ensure that users can effectively utilize the new data systems. Our goal is to empower your team to leverage the data for actionable insights and informed decision-making.

By prioritizing low-cost, serverless, and open-source solutions whenever possible, we ensure that our data engineering services are not only effective but also cost-efficient. Our focus on creating reusable data assets and products across different departments fosters consistency and operational efficiency, enabling your organization to make data-driven decisions with confidence.

Yes. This is known as writeback capability. There are very few BI tools that are able to do that, especially PowerBI (with PowerApps) and our partners at

However, you might be looking for a web application instead. Here is our guide that highlights the differences.

Let’s talk to see what is the best solution for your needs.

We understand that data privacy and security are paramount. Here’s how we safeguard your data:

  • Ownership and Control: When we develop your data infrastructure, you have complete ownership and control over the architecture, systems, software, and—most critically—the data itself.
  • In-Ecosystem Work: Our team operates within your infrastructure, avoiding any data transfer outside your secured ecosystem, ensuring data residency and sovereignty.
  • Advanced Security Measures:
    • We implement and use SSH keys and VPNs for secure connections.
    • IP whitelisting and OAuth APIs are standard practice for controlled access.
    • Data encryption both in transit and at rest to protect your information.
    • Frequent password rotations to maintain security integrity.
  • Compliance and Standards:
    • Our processes are designed to align with GDPR and CCPA.
    • We readily adapt to meet any specific requirements of your internal security policies.

Apart from implementing widely know best cybersecurity practices, currently we do not have specialized cyber security personnel which is why we recommend and welcome 3rd party or your inhouse resources to regularly test our infrastructures.

Additionally, we understand the importance of accountability and are willing to explore obtaining insurance coverage that addresses potential damages directly attributable to our services. While we are dedicated to the highest standards of excellence and vigilance, we also recognize the necessity of defining liability.

In the unlikely event of damages and unless specifically insured for, our liability is capped at the total amount billed for our services in the preceding six months of our collaboration. This provision is part of our commitment to transparency and mutual trust in our business relationships.

Your data’s security is our top priority, and we commit to maintaining the highest standards of cybersecurity practices.

If you’re considering our data engineering services, know that we prioritize a partnership approach to pricing. We want to ensure that our services align with your goals and provide clear value. Here’s an outline of how our pricing models can work for you:

  1. Time and Material: Suited for projects where the scope may vary, this pay-as-you-go option offers the flexibility to adjust requirements as your project evolves. We’ll work with you to estimate the effort involved and ensure transparency and fairness in billing.

  2. Retainer Fee: If you have ongoing analytics needs, our retainer service ensures dedicated support for a set number of hours each month. It’s a great way to secure our team’s availability without the commitment of a full-time hire.

  3. Dedicated Resource: For businesses that anticipate a consistent, high-volume workload, we offer the option of dedicated resources. This model provides you with a team or individual fully focused on your business intelligence needs for a sustained period, offering stability and deep integration with your operations.

We understand that each business’s needs are unique, and we’re committed to providing a pricing structure that reflects that.

For a detailed quote that’s tailored to your business’s specific data visualization requirements, please don’t hesitate to reach out to us. Our team is ready to discuss your objectives and how we can align our services for the best outcome.

The duration of a data engineering project varies greatly depending on its scope and complexity.

For specific tasks like one table development it can take 1-2 hours.

More comprehensive projects, such as building a data warehouse for multiple departments within the company, from executive to operational levels, may span several months to 2 years

We’re committed to flexibility and try to scale our resources to meet project deadlines as needed. While we’ve shifted focus towards longer-term collaborations, our goal remains to provide tailored, impactful data engineering services that foster enduring partnerships.

Engaging with our data engineering services is a simple and straight forward process, ensuring we align with your business needs every step of the way.

Here’s how it works:

Before Contract Engagement

  1. Initial Consultation: It all starts with booking a meeting where we discuss your business objectives and how our data engineering consulting services can align with your goals. We conduct a detailed discussion to understand your business strategy and objectives. This helps us explain and show how data can be transformed into actionable insights for your organization.

  2. Tailored Proposal: Based on our discovery meeting, we draft a custom proposal outlining the approach, services offered, and the estimated impact on your business.

  3. Contract Finalization: After reviewing the proposal with you and incorporating any feedback, we finalize the terms and sign the contract, setting the stage for our collaboration.

After Contract Engagement

  1. Onboarding & Data Integration: Our team sets up the necessary infrastructure for data ingestion, processing, and reporting, ensuring a smooth start to our partnership.

  2. Solution Implementation: We implement the best bi solution for your needs that can also include setting up infrastructure, integrations, and the development any agreed-upon dashboards.

  3. Training & Capacity Building: To ensure you get the most out of our services, we provide comprehensive training for your staff on the new systems and tools.

  4. Ongoing Support & Optimization: We offer continuous support, including performance monitoring and optimization, to ensure the solutions evolve with your business.

For more detailed information and to get started with transforming your data into strategic assets, contact us for a personalized consultation.

Absolutely, we encourage you to read the Testimonials section on our homepage.

At Witanalytica, staying at the forefront of data engineering is central to our approach. We actively keep ourselves informed through various channels, including industry news, to ensure we’re aware of the latest developments.

Our team personally tests emerging technologies, often being among the first to access new tools and features through early sign-ups and beta programs. We also delve into product releases and updates, ensuring that we understand the capabilities and applications of new technologies. Beyond external research, we dedicate time for internal projects, experimentation, and training.

This hands-on approach allows us to not only stay updated but also to critically evaluate and integrate new technologies and methods into our solutions, ensuring our clients always benefit from cutting-edge analytics.

At Witanalytica, ensuring the accuracy and reliability of our data analysis is foundational to our approach. We adhere to stringent data quality standards, focusing on accuracy, completeness, consistency, and reliability.

Our process involves rigorous data validation techniques to minimize errors. We tackle common data quality challenges, such as incomplete data, duplicates, data integration issues, and outdated information, by implementing best practices like setting mandatory fields, using data cleaning tools, standardizing data across systems, and establishing regular data refresh schedules.

To maintain the highest data quality, we also ensure data security, assign clear accountability and ownership of data sets, and conduct regular data audits. This comprehensive approach not only mitigates the risk of inaccurate insights but also supports informed decision-making and maintains our clients’ trust.

For a deeper dive into our data quality assurance practices and the importance of high-quality data in analytics, feel free to read more in our detailed article: Data Quality: How to Ensure Your Data Analytics Deliver Accurate Insights

After a project’s completion, our support at Witanalytica doesn’t just end. We actively monitor the dashboards for alerts and triggers to ensure continuous, smooth operation.

Maintenance of existing data pipelines takes precedence, ensuring they perform optimally before we embark on developing new ones. We offer flexible support options tailored to your needs — from a fixed maintenance fee to time-and-material billing for any necessary adjustments or maintenance. This approach allows us to swiftly adapt to changes, such as updates in data sources to ensure that your reports remain accurate.

Moreover, we’re committed to the success and adoption of our solutions. We regularly measure and monitor their usage because we believe in delivering not just solutions, but value that is actively utilized and drives results. Our goal is to ensure that the reports we develop are not only technically sound but also widely adopted and impactful.