Many of the customers we’ve worked with are either marketplaces or have a large number of customers. When you reach more than a few dozen customers, it gets difficult to keep track of each and every single one of them and carefully address their needs.
That is a point where you need an automated way to segment your customer base to ensure that you understand what segments they are a part of and what their current needs are. Imagine that the persons that manage supplier or customer relationships have access to a clear, daily updated view of your customer or supplier base and knows what to propose to each of them. This would give them more time to focus on nurturing relationships and will increase the relevancy of the proposals.