Data Analytics Consulting

You’ve got data, and lots of it. We design accessible data and analytics solutions that help you improve operational efficiency, enhance customer experience, and capitalize on market opportunities.

Our Data Analytics consulting services

Marketing Use Case

Data Analytics Audit

As part of our data analytics consulting services, our Analytics Audit examines your current data strategies and systems to pinpoint inefficiencies and areas for improvement. Our goal is to refine your analytics to better align with your business objectives, making Witanalytica your go-to data analytics services company for growth.

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Data Platform Design

Our Data Platform Design service is central to our offerings as a top data analytics services company. We specialize in creating scalable, secure, and efficient data platforms tailored to your specific business needs, ensuring your data works for you.

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A detailed view of a data engineering workflow on a screen, showcasing a visual ETL tool like Alteryx, representing Witanalytica's customized data engineering and big data solutions.

Data Engineering

Consider integrating our Data Engineering capabilities into your strategy. This service, a cornerstone of data analytics consulting, focuses on constructing robust data solutions that ensure reliability and accessibility of your data. We recommend considering this under our broader data analytics consulting services to maintain a cohesive strategy.

Sales Use Case

Data Architecture Migration & Modernization

Upgrade and modernize your data systems with our Data Architecture Migration & Modernization services. This offering is essential for companies looking to enhance their operational efficiency and leverage the latest in data processing technologies, underlining our role as a leading data analytics consulting service provider.

Sales Use Case
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Data Management

Our Data Management solutions cover everything from governance and compliance to quality control, ensuring your data is not only accurate but also actionable. This service is a staple in our suite of data analytics consulting services, tailored to firms aiming to uphold superior data standards.

Analytics Strategic Consulting

Big Data Analytics Consultation

Leverage large volumes of data effectively with our Big Data Analytics Consultation. As a data analytics services company, we employ advanced techniques and tools to help you navigate the complexities of big data, transforming it into insights that can propel your business forward.

Analytics Strategic Consulting

Your goals, our expertise

We start from your strategic objectives and work our way back to solutions and technologies, not the other way round

Data Analytics Consulting by industries

Witanalytica offers detailed consultation services across various industries, highlighting how our data analytics consulting services adapt to meet unique industry needs.

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Retail Analytics Services

Product Pairing Based on Online Behavior

Inventory and Product Placement Based on Online Trends

Customized In-Store Promotions and Discounts

Optimized Store Layout

Digital-Physical Hybrid Events

Localized Store Offerings

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E-commerce Analytics Services

Data Driven Customer Automation

Dynamic pricing strategies

Custom Recommender Systems

Supply Chain Optimization based on online trends

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Manufacturing Analytics Services

Overall equipment effectiveness reporting and analysis

Scrap analysis and reduction

Data Analysis driven root cause analysis

Data Analytics for the DMAIC process

Inventory optimization

Predictive maintenance

Resource optimization

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Digital Marketing and Advertising Analytics Services

Unified GCP data warehouses that consolidate and aggregate paid media stats from multiple platforms and accounts for transparent paid media performance monitoring and improvement

Read a related case study >>

Assistance in building cross-channel digital marketing reporting for agencies lacking in-house engineering capabilities.

Transition from Google Analytics to advanced BI tools like Tableau and PowerBI for interactive, customizable dashboards and reports.

  • Machine learning algorithms predict future user behavior and potential churn.
  • Integration of predictive models into BI tools for real-time insights.
  • Creation of dynamic recommendation systems for e-commerce based on Google Analytics data.


  • Integration of external data (CRM, ERP) with website analytics for a 360-degree customer interaction view.
  • Analysis of the full customer lifecycle, from initial contact to post-sale.

Exporting Google Analytics data to a BigQuery data warehouse to circumvent GA4 data retention policies.

  • Behavioral modeling with custom visitor segmentation for detailed marketing strategies.
  • Detailed analysis of customer journeys to identify key purchasing influences.
  • Real-time personalization and dynamic pricing strategies based on data warehousing.

Creation of intricate funnels to precisely identify and optimize for user drop-off points.

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Travel and Tourism Analytics Services

Tailor travel recommendations and experiences based on customer data analytics

Employ predictive analytics for accurate forecasting in room bookings and car rentals, optimizing pricing and availability for increased revenue.

Analyze rental patterns to streamline fleet distribution and maintenance, ensuring availability while reducing overhead costs.

Read case study >>

Leverage data insights to improve operational processes across travel agencies, booking platforms, and hotels for superior service delivery.

Utilize advanced data analytics to gain a deep understanding of customer preferences, enabling targeted marketing and service personalization.

Apply analytics to online booking systems to provide dynamic, customized user experiences that drive higher conversion rates.

Implement data-driven marketing automation for hotels and travel agencies to deliver personalized customer journeys and enhance guest loyalty.

Read case study >>

Creation of intricate funnels to precisely identify and optimize for user drop-off points.

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Healthcare Analytics Services

Use data analytics to identify common health concerns from online trends, and communicate empathetically and clearly through digital platforms.

Create intuitive guides and resources for conditions like diabetes, using data analytics to map out patient-friendly user journeys and improve accessibility to information.

Streamline healthcare service navigation with pre-filtered options and curate care packages tailored to specific patient personnas and health goals.

Use Large Language Models (LLMs) for digital assistance, providing personalized responses and translating patient queries into actionable healthcare pathways.

Leveraging data analytics for social media outreach to raise awareness and prompt engagement in preventive care practices, such as regular check-ups and screenings.

Analysis of patient data to identify at-risk groups and offer targeted preventive care, thus fostering patient trust and expanding the clinic’s role as a comprehensive care provider.

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Logistics and Transportation Analytics Services

Optimizing inventory levels to align with predicted demand patterns.

Enhancing route optimization by considering real-time data like traffic and weather.

Streamlining warehouse operations by analyzing product placement and handling.

Analyzing supplier performance to maintain a reliable supply chain.

Employing risk management to identify potential disruptions and create contingency plans.

When Do You Need Our Data Analytics Consulting Services

If your business performance is declining and traditional strategies are not yielding the desired results, it’s time to leverage data analytics. Our consulting services can help you identify the underlying issues, optimize processes, and implement data-driven strategies to turn around performance and boost growth.

Many organizations have vast amounts of data but lack the expertise to utilize it effectively. Our data analytics consulting services can help you unlock the hidden potential of your data assets, turning raw data into valuable insights that drive strategic decisions and enhance business outcomes.

In today’s competitive market, staying ahead of the competition is crucial. If your competitors are leveraging data analytics to gain a competitive edge, our consulting services can help you catch up and surpass them. We provide the tools and expertise needed to analyze market trends, customer behavior, and competitor strategies to maintain your market position.

Navigating regulatory compliance can be challenging, especially with ever-changing regulations. Our data analytics consulting services ensure your data processes and systems comply with relevant laws and standards. We help you implement robust data governance frameworks, ensuring data integrity and compliance.

If your organization struggles to derive actionable insights from its data, our consulting services can help. We specialize in transforming complex data sets into clear, actionable insights that inform strategic decisions and drive business success. We ensure you have the right analytics tools and frameworks to uncover hidden opportunities.

Inefficient data processes can slow down your operations and hinder growth. Our consulting services streamline your data workflows, optimize data management, and enhance data processing efficiency. We help you implement automation and advanced analytics to ensure your data processes are lean and effective.

Making decisions without adequate data can be risky and costly. Our data analytics consulting services equip you with reliable, data-driven insights that support informed decision-making. We ensure you have the necessary data infrastructure and analytics capabilities to reduce risks and make confident business decisions.

Innovation is key to staying relevant in today’s fast-paced business environment. If your organization is looking to innovate but lacks the data analytics capabilities to do so, our consulting services can help. We provide the expertise and tools needed to leverage data for innovation, from product development to process improvement.

Using outdated or ineffective data analytics tools can limit your ability to gain valuable insights. Our consulting services assess your current analytics tools and recommend the best solutions for your needs. We ensure you have the right tools to effectively analyze data and drive business growth.

As your business grows, so do your data needs. If your current data infrastructure cannot scale to meet increasing demands, our consulting services can help. We design and implement scalable data solutions that grow with your business, ensuring your analytics capabilities keep pace with your expansion.

Why Hire Witanalytica As Your Analytics Strategic Consulting Company

Our Data and Analytics Consulting Process

Our process begins with an initial consultation aimed at understanding your business objectives. From discovery to optimization, we concentrate on aligning your data with your specific needs. As a data analytics services company, our methodical approach underscores our dedication to providing customized, impactful data analytics solutions.

Identifying Key Initiatives

We help you identify the critical initiatives and processes that require support through advanced analytics.

Data Collection, Storage and Reporting

We establish robust systems tailored to your identified KPIs, focusing on consolidating relevant data sources, enhancing data quality, and implementing effective governance policies.

Diagnosing Reports

By analyzing reports, we pinpoint top challenges preventing your organization from reaching its goals. This in-depth analysis directs our focus to areas where we can have the most substantial impact.

Advanced Analytics Deployment

With a solid foundation and a comprehensive understanding in place, we deploy advanced analytics solutions to tackle the root causes of performance gaps directly.

Our Pricing Models For Data Analytics Consulting

Icon depicting a stopwatch and documents, representing the Time and Material flexible billing option for data analytics services.

Time and Material

Suited for projects where the scope may vary, this pay-as-you-go option offers the flexibility to adjust requirements as your project evolves. We’ll work with you to estimate the effort involved and ensure transparency and fairness in billing.

Icon illustrating a piggy bank and calendar, signifying the retainer fee model for consistent analytics support.

Retainer Fee

If you have ongoing analytics needs, our retainer service ensures dedicated support for a set number of hours each month. It’s a great way to secure our team’s availability without the commitment of a full-time hire.

Icon featuring a programmer, denoting the dedicated resources model for data analytics services.

Dedicated Resources

For businesses that anticipate a consistent, high-volume workload, we offer the option of dedicated resources. This model provides you with a team or individual fully focused on your data analytics needs for a sustained period, offering stability and deep integration with your operations.


  • ETL

    Python, Alteryx, KNIME, SPSS Modeler, AWS Glue, AWS Data Pipeline, Azure Data Factory, Azure Synapse, Google Cloud Data Flow, Google Cloud Dataprep, BigQuery Data Transfer Service, DBT

  • Datalakes

    AWS Lake Formation, Azure Data Lake Storage, Google Cloud Storage

  • Data Warehouses

    Amazon Redshift, Azure Synapse Analytics, Google BigQuery, Snowflake

  • Databases

    Amazon Aurora, Amazon RDS, Azure SQL Database, Google Cloud SQL, PostgreSQL, MariaDB, DynamoDB, Cosmos DB, Big Query, MongoDB, Cassandra, Elasticsearch

  • Machine Learning

    Scikit-learn, Amazon SageMaker, Amazon Forecast, Amazon Personalize, Azure Machine Learning Studio, Databricks, Azure Cognitive Services, Azure Cognitive Services, TensorFlow, Google Cloud AutoML,

  • Business Intelligence

    PowerBI, Tableau, Domo, Qliksense, Microstrategy, Sisense, Tibco Spotfire

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Marketing Automation

Learn how we streamlined publisher engagement and maximized profits for a top-tier US affiliate marketing platform using advanced marketing automation and targeted offer recommendations.

Read Case Study »


Data Analytics Consulting FAQs

What is Data Analytics Consulting?

Data analytics consulting involves examining and analyzing data to derive actionable insights that help businesses make informed decisions. At Witanalytica, we focus on understanding each client’s unique challenges and objectives, leveraging data to optimize processes, enhance efficiency, and drive business growth.

 What Does an Analytics Consultant Do?

An analytics consultant at Witanalytica collaborates closely with clients to understand their data environment and business goals. We develop strategies to collect, process, and analyze data, providing recommendations based on deep analytical insights. Our consultants also help implement solutions and guide teams towards best practices in data usage.

What is the Difference Between a Data Analyst and an Analytics Consultant?

A data analyst typically focuses on generating reports, visualizing data, and identifying trends from structured data sets. In contrast, an analytics consultant at Witanalytica offers a broader service scope, advising on strategy, implementing comprehensive solutions, and driving change management to ensure the effective use of analytics across an organization.

 What is the Hourly Rate for Data Analytics Consulting?

The hourly rate for data analyst consulting can vary significantly depending on the complexity of the project and the consultant’s expertise. At Witanalytica, our rates are competitive and reflect the high value and customized solutions our experienced consultants provide. For specific rates, we encourage potential clients to contact us directly.

Request a quote >

Contracting data analytics consulting services becomes essential when your business needs to move beyond the basic reports provided by standard tools and delve into more intricate data analysis for strategic decision-making. This transition is typically marked by several indicators:

  1. Need for In-Depth Insights: If you find yourself needing more detailed customer insights that go beyond what your CRM or ERP can provide, it’s time to consider advanced data analytics. This includes understanding customer behaviors, preferences, and segmenting customers for targeted marketing strategies.

  2. Operational Efficiency: As your business scales, the need for operational efficiency and cost reduction becomes more crucial. Advanced data analytics can help create customized reports that combine various data points to optimize inventory, identify cost savings, and improve overall operational workflows.

  3. Cross-Functional Analysis: When decision-making requires insights from across different departments, advanced data analytics tools can provide a unified view, uncovering critical business insights that can guide strategic initiatives and investments.

  4. Predictive Analytics: If your business aims to be proactive rather than reactive, advanced data analytics can forecast trends, demand, and potential market opportunities, helping you strategize for future growth.

If your current tools are not meeting these needs, it may be time to explore adopting BI tools like PowerBI, Tableau, or Domo, which offer the sophistication required for these advanced analyses. The journey to implementing advanced data analytics should start with identifying your specific data needs, choosing the right BI tools, integrating your data sources, and building a data-driven culture within your organization.

If you are unsure of data analytics services are right for your business or if your current initiatives do not yield a tangible impact, do not hesitate to contact us for a free, detailed consultation.

Deciding between hiring an in-house data analytics team and outsourcing to an agency depends on several factors that align with your company’s strategic direction, budget, and long-term objectives. Here are some considerations based on the information provided:

Advantages of Outsourcing to an Agency:

  1. Diverse Expertise: Agencies typically offer a broader range of skills and expertise, which can be beneficial if your analytics needs are varied or if you require specialized knowledge.

  2. Cross-Industry Experience: Partnering with an agency gives you access to best practices and insights gained from a wide array of industries, which can enrich your analytics approach.

  3. Flexible Engagement Models: Agencies offer different collaboration models, from pay-as-you-go to dedicated resources, giving you flexibility in how you manage and budget for analytics services.

  4. Scalability: With an agency, you can quickly scale your analytics capabilities up or down based on your current needs without the constraints of headcount and recruitment.

  5. High Availability: Agencies prioritize client support and often plan their resources to ensure uninterrupted availability, which can be crucial for ongoing and time-sensitive analytics needs.

Disadvantages of Outsourcing:

  1. Initial Onboarding: Consultants may require time to become familiar with your company and industry. However, this is often mitigated by the agency’s experience and ability to learn quickly.

  2. Internal Resistance: Employees might be hesitant to work with external consultants. It’s essential to have management buy-in and foster a collaborative environment to ensure successful integration of external expertise.

  3. Cost Considerations: While agencies might have a higher hourly cost compared to in-house salaries, they can provide value through flexibility, lack of long-term commitments, and by offering a variety of pricing models to suit different needs.

In conclusion, if you are looking for a broad range of analytics skills, need flexible and scalable support, and want to benefit from cross-industrial experience without the commitment of hiring full-time staff, outsourcing to an agency might be the right choice for you. However, if you prefer to have analytics expertise embedded within your team and are prepared to invest in hiring and training, building an in-house team could be beneficial. It’s recommended to weigh both options carefully and consider reaching out to agencies for quotes to better understand the potential costs and benefits.

We have worked with Affiliate Marketing, FMCG, Healthcare, Manufacturing, Transportation and Airlines, Logistics, SaaS and IT, Media and Advertising, Telecomm, Retail and Dealership companies.

Our services mainly cater to mid sized companies that have reached an inflection point where they can no longer effectively manage their operations, sales, marketing using Excel and Google Sheets. We cover the full spectrum of services such as data analytics consulting, data engineering, database administration, business intelligence and data science.

We can take care of the entire process of setting up an effective data analytics architecture from scratch or alternatively, however we can also help with targeted modular services.

For example, some of our customers have reached out to us when they needed to speed up the development and delivery of dashboards. As such, we helped them with Business Intelligence development while they chose to keep data engineering capabilities in house.

There are some other examples where large multinational companies have asked for our support and expertise to audit the work of other 3rd party contractors they were working with.

The take away is that we offer both end to end integrated services or modular, targeted assistance where needed.

We pride ourselves with the fact that we always start with your strategic and annual objectives in mind to ensure that whatever we develop will directly support your most important goals.

By doing so, we ensure that your investments and our efforts are directed in the right place and that we prioritize the projects according to the impact they will generate.

Setting up data analytics infrastructures can take several months and building a data warehouse can take a long time, which is why we want to ensure that we are working on the right data.

We always say, there is no point in developing an employee turnover report when the company actually has a working capital issue driven by high inventory.

We understand that data privacy and security are paramount. Here’s how we safeguard your data:

  • Ownership and Control: When we develop your data infrastructure, you have complete ownership and control over the architecture, systems, software, and—most critically—the data itself.
  • In-Ecosystem Work: Our team operates within your infrastructure, avoiding any data transfer outside your secured ecosystem, ensuring data residency and sovereignty.
  • Advanced Security Measures:
    • We implement and use SSH keys and VPNs for secure connections.
    • IP whitelisting and OAuth APIs are standard practice for controlled access.
    • Data encryption both in transit and at rest to protect your information.
    • Frequent password rotations to maintain security integrity.
  • Compliance and Standards:
    • Our processes are designed to align with GDPR and CCPA.
    • We readily adapt to meet any specific requirements of your internal security policies.

Apart from implementing widely know best cybersecurity practices, currently we do not have specialized cyber security personnel which is why we recommend and welcome 3rd party or your inhouse resources to regularly test our infrastructures.

Additionally, we understand the importance of accountability and are willing to explore obtaining insurance coverage that addresses potential damages directly attributable to our services. While we are dedicated to the highest standards of excellence and vigilance, we also recognize the necessity of defining liability.

In the unlikely event of damages and unless specifically insured for, our liability is capped at the total amount billed for our services in the preceding six months of our collaboration. This provision is part of our commitment to transparency and mutual trust in our business relationships.

Your data’s security is our top priority, and we commit to maintaining the highest standards of cybersecurity practices.

We evaluate the effectiveness of our consultancy services through continuous monitoring and assessment of the implemented analytics solutions. Key performance indicators (KPIs) are established at the project’s outset, and regular progress reports are provided to ensure the analytics strategies align with business objectives and deliver measurable results. Our goal is to ensure that our services pay for themselves.

Witanalytica operates with full transparency regarding fees. All potential charges are discussed upfront during the initial consultation phase. There are no hidden fees; any additional costs incurred during the project would only arise with prior agreement with the client, ensuring clarity and trust throughout our partnership.

Engaging with our data analytics services is a simple and straight forward process, ensuring we align with your business needs every step of the way.

Here’s how it works:

Before Contract Engagement

  1. Initial Consultation: It all starts with booking a meeting where we discuss your business objectives and how our data analytics services can align with your goals. We conduct a detailed discussion to understand your business strategy and objectives. This helps us explain and show how data can be transformed into actionable insights for your organization.

  2. Tailored Proposal: Based on our discovery meeting, we draft a custom proposal outlining the approach, services offered, and the estimated impact on your business.

  3. Contract Finalization: After reviewing the proposal with you and incorporating any feedback, we finalize the terms and sign the contract, setting the stage for our collaboration.

After Contract Engagement

  1. Onboarding & Data Integration: Our team sets up the necessary infrastructure for data ingestion, processing, and reporting, ensuring a smooth start to our partnership.

  2. Custom Solution Implementation: We implement the bespoke data solution that includes setting up infrastructure, integrations, and any agreed-upon dashboards.

  3. Training & Capacity Building: To ensure you get the most out of our services, we provide comprehensive training for your staff on the new systems and tools.

  4. Ongoing Support & Optimization: We offer continuous support, including performance monitoring and optimization, to ensure the solutions evolve with your business.

For more detailed information and to get started with transforming your data into strategic assets, contact us for a personalized consultation.

After a project’s completion, our support at Witanalytica doesn’t just end. We actively monitor ETL processes, data sources, and dashboards for alerts and triggers to ensure continuous, smooth operation.

Maintenance of existing scripts and dashboards takes precedence, ensuring they perform optimally before we embark on developing new ones. We offer flexible support options tailored to your needs — from a fixed maintenance fee to time-and-material billing for any necessary adjustments or maintenance. This approach allows us to swiftly adapt to changes, such as updates in APIs or products, ensuring your ETLs remain current.

Moreover, we’re committed to the success and adoption of our solutions. We regularly measure and monitor their effectiveness because we believe in delivering not just solutions, but value that is actively utilized and drives results. Our goal is to ensure that the solutions we develop are not only technically sound but also widely adopted and impactful.