About Witanalytica
The Architects of
Data-Driven Transformation
A husband-and-wife founded consultancy that turns complex data into strategic assets, across 8+ industries and counting.
Our Story
Born from real-world experience, built for real-world impact
Witanalytica was founded in 2019 by Cristian Ionescu and Anastasia Staniloiu, a husband-and-wife team with a shared conviction: every business, regardless of size, deserves access to data analytics that drives real strategic outcomes.
After years in companies like Honeywell, Ericsson, and Microsoft, we kept seeing the same gap: brilliant organisations sitting on valuable data they couldn't unlock. Legacy systems, siloed teams, and the rush toward “Industry 4.0” buzzwords without the right analytical foundations.
We started Witanalytica to bridge that gap: translating business strategy into measurable data products and helping companies build the analytics capabilities they actually need, not the ones a vendor wants to sell them.
Our Vision
A future where every business, regardless of size, leverages the power of data analytics for profound customer and operational understanding.
Our Mission
Bridge the gap between business strategy and data complexity by transforming data into strategic assets that drive operational excellence and competitive advantage.
Our Approach
We prioritise understanding your pain points first, then strategically deploy analytics where it can make the most significant impact. No cookie-cutter solutions.
Leadership
Meet the Founders
A husband-and-wife team combining deep technical expertise with hands-on industry experience across manufacturing, telecom, retail, media, and more.
Having worked in Automotive, Telecommunications, Media, Advertising, and Affiliate Marketing, and having been part of a Management Trainee Programme with Honeywell, Cristian noticed first-hand how many organisations struggle to automate and support key business processes with data analytics. His focus at Witanalytica is showing companies, from startups to enterprises, the tangible advantages of data-driven decision making.
Career Highlights
- 10+ years in Data Analytics across 6 industries
- Ex-Data Engineering & Data Science Manager at Cheil Centrade
- Ex-Data Scientist at Ericsson
- Ex-Process Improvement Analyst at Honeywell
- Co-Founder of CatStats (AI-driven affiliate analytics)
Education
- MS Business Analysis & Enterprise Performance, ASE Bucharest
- BS Aerospace Engineering, Politehnica Bucharest
Anastasia's four years at Microsoft, first as a SQL Server Technical Engineer and then as a Data & AI Partner Consultant, taught her that many companies are still navigating a complex transition from legacy systems. By combining her Azure and BI expertise with the experience of building Cegeka Romania's data analytics department, she ensures that every solution Witanalytica delivers has a tangible, immediate impact on its customers' operations.
Career Highlights
- 7+ years in Data Analytics & Cloud Data Platforms
- Ex-Partner Technical Consultant Azure Data & AI at Microsoft
- Ex-Data Team Lead at Cegeka
- SQL Server, Power BI, Tableau, Azure (Data Lake, Databricks, Data Factory)
- COO at CatStats (affiliate analytics operations)
Education
- MS Business & Industry Management, Politehnica Bucharest
- BS Cybernetics, Statistics & Economic Informatics, ASE Bucharest
Witanalytica in Numbers
Small Team, Big Impact
2019
Founded
10+
Years Combined Experience
8+
Industries Served
15+
Satisfied Customers
2+ yr
Avg. Customer Tenure
Global Reach
Where Our Customers Operate
From startups in Bucharest to enterprises across North America and Europe, we deliver data analytics solutions wherever our customers need us.
Who We Serve
From Seed-Stage to Enterprise
Startups
Fractional data analytics services that lay the groundwork for an analytics-friendly infrastructure and build BI literacy, without premature full-stack dashboard development.
Small & Midsize Companies
For businesses beyond spreadsheets, we craft a robust reporting infrastructure that unifies disparate data into one warehouse and provides a single source of truth across every department.
Enterprises
Precision-targeted analytics projects with comprehensive audits and oversight, ensuring excellence and integrity across your extensive vendor and partner network.
What Our Customers Say
Witanalytica has been an excellent partner in managing and optimizing our Tableau environment. Their team’s technical expertise and proactive support have streamlined our reporting processes, improved dashboard performance, and provided valuable insights to our business. Their responsiveness and deep understanding of data analytics make them a trusted extension of our own team.
Mark Lack
Director of Data Analytics and AI, The Ubique Group
Witanalytica helped us transition from Excel to a dynamic dashboard, allowing us to view all the relevant data and the KPIs that we track as a business. Instead of having our developers code an interface for weeks, we can now instantly accomplish this process through an interface, eliminating the need for manual coding.
Radu Albastroiu
Startup Founder, masinilacheie.ro
Witanalytica’s expertise in big data engineering and visualization complements our digital media audit and customer analytics services. Collaborating with them allows us to deliver end-to-end analytics solutions and services, without the risks and investments associated with building these capabilities in-house.
Silviu Toma
Senior Partner, Microanalytics
Working with Witanalytica has transformed our approach to reporting. Their expertise in PowerBI enabled us to go beyond the limited capabilities of Excel, allowing us to provide our clients with dynamic and visually captivating PowerBI dashboards. This capability has facilitated rapid testing, iteration, and the collection of customer feedback to improve our platform.
Alin Rosca
Startup Founder, RepsMate
Working with Witanalytica has been a consistently positive experience. They are responsive, professional, and approach every revision with patience and precision. What sets them apart is a strong understanding of supply chain management, inventory planning, and sales operations, which makes collaboration efficient and ensures deliverables align with real business needs. They have also worked effectively across multiple departments in our organization and manage a 6-7 hour time zone difference seamlessly. I would confidently recommend them to any organization seeking a skilled and dependable analytics partner.
Rubin Chen
Supply Chain VP, The Ubique Group
Ready to Unlock Your Data?
Book a free discovery call and let's explore how data analytics can transform your business. No commitment, no jargon, just honest guidance.